Precision Marketing_Products_Shanghai XK Digital Technology Co., Ltd.

Product Features

Customer Identification

Identify and screen high-risk customers and risky individuals in the target customer group. Authoritative data sources are compliantly authorized and data synchronization is updated.
Value Measurement

By analyzing the marketing customer profile, accurately identify customer risk levels and credit needs to achieve precise positioning and increase the approval rate of target customers.
Value Segmentation

Analyze the target customer group's consumption scenarios and evaluate multiple dimensions such as consumption ability, credit risk, interest in financial products, and wealth capacity to achieve cust
Generate Strategy

Based on the measurement and segmentation of customer value, combined with consumer behavior characteristics, comprehensive marketing strategies are developed to accurately target consumer and financi

New Customer Acquisition
Existing Customer Marketing
Churn Warning

Combining target user profiles and years of experience in the finance industry, different labels from data sources are combined in various ways, and comprehensive risk assessments are performed through risk control models. Different marketing strategy lists are output for financial customers to promote, and model parameter optimization is continuously performed based on the promotion effect to reduce marketing costs and improve ROI.
Based on the multi-dimensional characteristics of customers, customer credit, financial features, willingness and risk are analyzed and evaluated to accurately screen target customers for the institution. Marketing strategies are intelligently generated based on the institution's marketing goals, combined with customer marketing profile results, and existing customers are managed differentially. The customer profile of existing customers is monitored in real-time, and changes in customer profiles are promptly captured to discover customer credit needs in a timely manner. The intelligent IVR system is used for voice and SMS marketing to effectively improve marketing efficiency and reduce marketing costs. Finally, based on the analysis of marketing customer reach, customer credit and financial product intent, and characteristics of target/intentional/non-intentional customers, a basis is provided for optimizing and iterating the evaluation model to improve the accuracy of the model evaluation and marketing strategy.
Analyze the consumption behavior of applicants who have not been approved for credit and customers who have been approved for credit to timely discover churn intentions and retain customers.

Product Advantages

Data Security

The relevant list is authorized by authoritative institutions for legal use and updated on a T+1 basis. The entire process of data application and processing is not landed, not stored, and leaves no traces to protect customer data security.
Full Coverage Of Scenarios

The marketing customer profile covers licensed institutions' business scenarios such as banks, consumer finance, and new finance; consumption scenarios cover online consumption, offline consumption, financial consumption, card holding consumption, and cardless consumption.
Precise Reach And Cost Reduction

Help users significantly increase their approval rate and reduce customer acquisition costs while maintaining their risk indicators unchanged.